On November 14th, the three-day Cosmoprof Asia 2025 concluded successfully at the Hong Kong Convention and Exhibition Centre. Yufan participated with its own fragrance brands VENDREDI and Bario, attracting significant attention throughout the exhibition with its distinctive brand characteristics, diverse product portfolio, and professional service capabilities. The company ultimately achieved fruitful results, bringing its Hong Kong trip to a successful close.
Three days of highlights, global customers witness our strength
From the opening day to the closing day, the 22.5㎡ color-blocked booth of VENDREDI in the "Fragrance Avenue" fragrance zone in Hall 1E was always the focus of the fragrance exhibition area. The color combination of "vibrant orange + refreshing yellow" and the VENDREDI brand logo on the royal blue carpet not only matched the aesthetics of young people but also had an international feel, becoming a "photo spot" for many visitors.
With the combined efforts of two brands, fragrances for all scenarios have gained recognition.
At this exhibition, Yufan presented its "brand + retail" full-scenario fragrance solution, building a complementary dual-brand system of VENDREDI and Bario to precisely cover the needs of different customer groups. The "fragrance experience zone" set up at the exhibition provided fragrance samples, and professional fragrance consultants made precise recommendations based on visitors' usage scenarios and preferences. The meticulous service received unanimous praise from customers around the world, and many visitors said after the experience that they "found a fragrance that is exclusive to their brand or themselves".
The conclusion is not the end, but a new starting point for global expansion.
By the end of the exhibition, Yufan had reached clear cooperation intentions with distributors in Europe, America, the Middle East, Southeast Asia, and many parts of China, covering multiple fields such as supermarket retail, brand agency, and cross-border e-commerce. This exhibition not only served as a window to showcase products and the brand, but also became an important bridge for Yufan to connect with the global market-through in-depth communication with customers in different regions, it effectively captured new trends in fragrance consumption, providing strong support for subsequent product development and market expansion.
Although the exhibition has concluded, Yufan's globalization efforts continue. Moving forward, the brand will accelerate the implementation of the collaborative projects showcased at the exhibition, and optimize its product portfolio and service processes based on market feedback gathered. Stay tuned to Yufan's official channels for continuous updates on new fragrance products and global collaborations!
