On November 12th, long queues formed outside the Hong Kong Convention and Exhibition Centre – the 28th Cosmoprof Asia, the Asia-Pacific beauty expo, officially kicked off! As the annual premier event for the Asia-Pacific beauty industry, it brings together over 2,000 high-quality brands and tens of thousands of professional buyers from around the world. The expo was a resounding success on its first day, with Yufan showcasing its core products and winning over countless fans with its eye-catching booth and impressive performance.
Clever Design in 22.5㎡
A color-blocked booth that instantly becomes a focal point
The VENDREDI booth was located in the "Fragrance Avenue" section of Hall 1E. The booth featured a striking color scheme of vibrant orange, refreshing yellow, and serene blue, breaking away from the monotony of traditional fragrance booths and making it easily noticeable in the densely packed area. The 22.5㎡ space was efficiently planned, with built-in display cases and tiered shelves extending vertically, avoiding clutter and ensuring each product was clearly presented. A prominent VENDREDI brand logo was printed on a royal blue carpet, complemented by all-English signage and a spacious fragrance testing aisle, creating a comfortable and professional atmosphere for visitors from the moment they entered the booth.
VENDREDI's fragrance portfolio is making a strong impact.
Fragrance coverage in all scenarios
As a core highlight of this exhibition, VENDREDI and Bario, two major fragrance brands, joined forces to present a comprehensive fragrance solution for all scenarios. VENDREDI's fragrance series covers home, travel, and portable needs. Large-capacity home diffusers, with their Middle Eastern-inspired woody and floral-fruity scents, are suitable for different spaces, and their fragrance performance and longevity have won favor with supermarket buyers. Car diffusers and plush fragrance pendants are user-friendly for both travel and home scenarios. The featured 20ml portable perfume, with its compact size and trendy scents, has become the first choice for young visitors and buyers across various channels. Bario, on the other hand, supplements its coverage with its classic fragrance series, offering fresh herbal and trendy floral notes to satisfy diverse preferences. Its signature layered fragrances attract many fragrance enthusiasts to stop and savor them. The two brands complement each other, comprehensively covering the fragrance needs of different customer groups.
Professional customers gather
Popularity continues to rise; cooperation intentions are soaring.
Throughout the exhibition, the Yufan booth remained a popular gathering place in the fragrance area, attracting a constant stream of professional visitors from around the world. Buyers from Europe and America paid particular attention to the safety and environmental certifications of fragrance ingredients; Middle Eastern customers showed great interest in rich oriental fragrances, with the VENDREDI color-blocked 20ml perfume series becoming a focal point of discussions; a team from a Hong Kong-based chain beauty store also made a special trip to visit, expressing strong interest in Bario's products. In addition, Yufan's professional interpretation of fragrance characteristics attracted the attention of potential partners from Southeast Asia, Japan, and South Korea, and the diverse customer inquiries kept the booth lively throughout the event.
The exhibition continues!
Unlock your exclusive fragrance with Vendei and Yufan.
2025/11/12-14
Booth No.: 1E-X3A
Location: Hong Kong Convention & Exhibition Centre (HKCEC)
