From October 16 to 19 the West Bund International Convention Center in Shanghai was filled with fragrance as the 2025 Autumn Professional Fragrance Exhibition Scent Shanghai concluded with great success. YFF participated in the exhibition with its own brands Vendredi (4th Floor X01) and BARRIO (4th Floor F09 making a splash by showcasing their healing aromas. The brands gained high popularity and created an olfactory feast for attendees!
Vendredi
Export Brands Step Up: Digital Weekend Fragrance Collection Launches

As a key export brand under YFF Vendredi's Digital Weekend Series Fragrances featured at the exhibition became an immediate hit at the booth thanks to its compact size eye catching colors and affordable alternatives to major brands. After trying the fragrances many international buyers commented This combination of high value and portability perfectly meets the needs of the niche fragrance market in Europe and America and is more accessible than traditional strong fragrances. The booth was flooded with customer inquiries and some distributors even inquired about overseas agency partnerships on the spot demonstrating the series's strong appeal.

BARRIO
Green Theme Takes Center Stage; Fragrance Stories Shine Bright
BARRIO winner of the Top Favorite Perfume Award at the Mei Yi Awards created an immersive booth focused on its Unique Green Series exuding a natural and refreshing feel from its decor to its exhibits. The booth dominated by a bamboo green palette featured simulated bamboo leaves moss installations and an ink and wash backdrop creating a scene that brought the green landscape of the exhibition to life. The centerpiece the Unique Green Green Rose fragrance was the perfect finishing touch the fragrance embodied the green mood. After trying it one visitor exclaimed The instant I sprayed it I felt like I was transported from the bustling exhibition hall to a deep bamboo forest. So soothing. Professional on-site interpretations accompanied the booth allowing consumers to not only smell the fragrance but also understand the craftsmanship behind it maximizing the experience.


Booth Buzz Soars High! Popularity Stays Strong
From trade day to public day YFF's two main booths remained consistently popular. On trade day cosmetics group representatives and overseas distributors inquired about the compliance certification of Vendredi's export collections and the aesthetic design and fragrance innovation of BARRIO's Unique Green collection. YFF's one stop fragrance OEM ODM solution received high recognition. The public day was even more crowded some visitors came for Vendredi's mini alternative fragrances while others were drawn to BARRIO's green themed collections creating a bustling atmosphere around the booths. With its high quality products and immersive experience YFF gained the attention and affection of numerous customers at this olfactory feast.
The fragrance journey continues. YFF will keep using fragrance as a medium to bring more surprises of aesthetics and strength coexisting.


