Niche perfumes refer to those that are less common in the market, have unique designs, and usually have personalized scents. These perfumes are often made by independent designers or small brands, with high artistry and innovation. Here are some niche perfume brands and their characteristics:
UTTORI: This is a perfume brand with oriental fragrance as its soul, focusing on natural fragrances such as jasmine and sandalwood. Its products won the 2023 mAPA Art Perfume Award and are known for their unique oriental scent and high-quality fragrance.
TTOUCHME: This brand offers a variety of niche perfumes, including Oud Perfume, Free Men's Perfume, Fougere Intellectual Perfume, etc. Its perfumes have diverse tones, from woody to floral, suitable for different genders and occasions.
Perfume classification and its durability
Parfum: Contains more than 20% of perfume, and can last up to 6 hours.
Eau de Parfum: Contains 15%~20% of perfume, and lasts about 5 hours.
Eau de Toilette: Contains 8%~15% fragrance, lasts for 1-2 hours.
Eau de Cologne: Usually a male perfume, with a fragrance content of 4%-8% and lasts for 1-2 hours.
Purchase channels
Niche perfumes can be purchased through major e-commerce platforms such as Alibaba and Douyin. There are many niche perfume brands on these platforms, with prices ranging from a few yuan to dozens of yuan, suitable for consumers with different budgets
